Message with care.

A useful message starts with the right audience and a clear purpose.

Use a permission-based audience

Use contacts you are allowed to message. Keep records of consent and the purpose of collection. PulseSMS subscriber links can help capture opt-ins for contact groups.

Make the sender clear

Identify your business in your message and keep the wording relevant to the recipient. Do not impersonate another business, send fraudulent content or use purchased lists without an appropriate basis.

Respect opt-outs

Provide a practical way to opt out of marketing and promptly stop contacting people who withdraw consent. Maintain your suppression records before importing a new list.

Keep private information private

Avoid passwords, financial account details and sensitive health information in campaign messages. Check your recipient list and preview your content before sending.

Know the limits

SMS delivery depends on network and recipient conditions. PulseSMS must not be your only channel for life-critical or emergency communications.

For your organisation’s obligations, consult the applicable requirements and your adviser. Read our privacy policy or contact support for platform questions.